Acerta - centralised marketing automation
With siloed data and a variety of martech tools, Acerta was looking for a way to centralize their data and use 1 common marketing automation tool
Acerta wanted to have a unified customer view, which wasn't possible due to the siloed data. Besides that, they had a variety of marketing automation tools spread over different departments, which they wanted to bring together in 1 centralised tool. Above should lead to GDPR compliancy.
We analysed the different data sources and marketing automation tools. Based on those findings we selected and implemented a marketing automation tool and integrated the different data sources. We also migrated all the assets to their new environment and provided necessary trainings to the different departments. Today we still offer support and assistance.
1 centralised, GDRP proof, marketing automation tool with a unified customer view that is adopted by the entire company.
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