Acerta - centralised marketing automation
With siloed data and a variety of martech tools, Acerta was looking for a
way to centralize their data and use 1 common marketing automation tool
This project was realized by
Challenge
Acerta wanted to have a unified customer view, which wasn't possible due
to the siloed data. Besides that, they had a variety of marketing
automation tools spread over different departments, which they wanted to
bring together in 1 centralised tool. Above should lead to GDPR
compliancy.
Approach
We analysed the different data sources and marketing automation tools.
Based on those findings we selected and implemented a marketing
automation tool and integrated the different data sources.
We also migrated all the assets to their new environment and provided
necessary trainings to the different departments. Today we still offer
support and assistance.
Result
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